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Rezensionen Suchmaschinenoptimierung kompakt

Suchmaschinenoptimierung kompakt - Rezensionen

Hier können Sie verschiedene Rezensionen des Buches Suchmaschinenoptimierung kompakt finden. Den Anfang macht dabei eine sehr positive Rezension der Zeitschrift c't in der Ausgabe 10 vom 27.4.2009. Die Rezension ist auf S. 186 zu finden und lobt vor allem die Anwendbarkeit und Verständlichkeit des Buches. Aber lesen Sie selbst, unten anstehend finden Sie sowohl eine Ablichtung der besagten Seite als auch eine Abschrift, für Interessierte ohne Adler-Augen und natürlich auch für die, ganz klar, Suchmaschinen.

ct seo rezension 10/2009

Abschrift der Rezension des Buches Suchmaschinenoptimierung kompakt in der Zeitschrift c't Nr. 10 vom 27.4.2009, Autor: Tobias Engler/fm

Suchmaschinenoptimierung mausert sich schnell zu einer eigenständigen Wissenschaft, weil die Großen der Branche dieser Algorithmen regelmäßig anpassen und fleißig darauf aus sind, diese zu verbessern. Methodisches Vorgehen ist da auf jeden Fall Pflicht.

Hübener weiht auch den eher unbedarften Leser ohne viele Umstände in die drei Grunddisziplinen Off- Page- und On- Page-Optimierung sowie Keyword-Recherche ein. Dabei geht es ihm aber nicht so sehr um den letzten Feinabgleich, mit dessen Hilfe man bei Google und Co. vielleicht noch eine Position weiter nach oben rutschen kann, sondern eher um Grundsätzliches: Wie funktioniert eine Suchmaschine? Welche Konsequenzen hat dies für die Optimierung und Strukturierung einer Internetpräsenz?

Eindringlich betont er eine zielgerichtete Content-Strategie: Die Suchmaschinen sollen eigene Inhalte nicht nur gut bewerten, sie sollen auch viel leichter zu Links auf die eigenen Seiten führen und auf diese Weise dazu beitragen, die Position der Seite zu verbessern.

Apropos Backlinks: Diesem Thema widmet er einen eigenen Abschnitt, der auch Bewertungskriterien ausschließen. Ausgehend von der Aufnahme des Ist-Zustands dient schließlich ein Neun-Punkte-Plan als umfassende Orientierungshilfe. Im abschließenden Kapitel optimiert Hübener anhand dieses Planes dann eine "echte" Internetpräsenz.

Es gelingt ihm, auf relativ wenigen Seiten das Wesentliche so einprägsam zu erläutern, dass auch jemand, der noch nie eine Webseite optimiert hat, die ersten Schritte in Angriff nehmen kann. Wer es möchte, kann dann derart präpariert sein Wissen aus einschlägigen Quellen im Netz und zum Beispiel mit Hilfe von SEO- Newslettern vertiefen.

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